Partido Verde (Green Party) in Brazil, commissioned this print advertisement encouraging Brazilians to recycle to defend the planet. “And the worst is, this isn’t photoshopped”. An inflatable globe lies abandoned in a rubbish dump.
The Recycle ad was developed at Euro RSCG Worldwide, São Paulo, by creative director/copywriter Carlos Castelo, creative director Rodrigo Corbari, art director Jack Ronc, copywriter Beth Bylaardt, art buyers Gilmar / Vanessa Nunes, and account director Maurício Kato. Photography was by Cacalo.