Grant Hackett takes Uncle Tobys to Greater Heights
Australian swimmer Grant Hackett runs and swims in a TV ad for Uncle Toby’s, a muesli bar brand produced by Nestle. In this commercial Hackett is seen running through a range of scenes, constantly paced by a moving red line. “There are those to do better than their best. That’s why Uncle Toby’s has raised the muesli bar to even greater heights. Uncle Toby’s chewy muesli bars – goodness for greatness.”
Hackett, Uncle Toby’s ambassador, is known internationally for winning the men’s 1500 metres freestyle race at both the 2000 Summer Olympics in Sydney and the 2004 Summer Olympics in Athens. Uncle Toby’s is an official sponsor of the Australian Olympics team. Click on the image below to play the video.
The Uncle Toby’s advertising campaign was developed at Singleton Ogilvy & Mather, Sydney, by creative director Bruce Matchett, senior art director Liam Hiller, senior copywriter Dominic McCormack, creative group head Boris Garelja and agency producer Kristi Jarvis.
The red line, used throughout the commercial to communicate that Grant is striving to do better than his previous best, was created as a 3D element and embedded into every shot by the team at Fuel, Sydney.
The commercial uses a variety of shots, set in different locations and all feature the constant movement of Grant pushing himself to catch the red line. Making the task of ensuring that the line felt real was a challenge on the shoot as well as throughout the post production process.