Italian fashion line Sasch SHS Teen Clothes is presented in the most recent “Goodbye Innocence” campaign online at today’s Site of the Day. Safari Girl and Safari Boy are shown in hunting mode, clearly demonstrating their departure from the innocent days of childhood sensitivities. Sasch S.P.A. hosts the site at www.sasch.it/shs in English and Italian.
The print campaign, consisting of “Safari Girl” and “Safari Boy”, was listed in the finalists for the outdoor category at the London International Awards 2008, with Safari Girl winning a Gold statue in the print category.
Gone are the days of the unicorn, Hello Kitty, Snoopy, Pinochio, friendly bears, aliens and wicked witches.
The Sasch Goodbye Innocence campaign was developed at Callegari Berville Grey, Paris, by executive creative director Andrea Stillacci, creative director/copywriter Luissandro Del Gobbo, creative director/art director Giovanni Settesoldi, photographer Riccardo Bagnoli and illustrator/retoucher Claudio Luparelli at Art Out Creative Group.