Gold Label Pies on the Menu

Four’n Twenty Gold label pies are being introduced to pie lovers all around Australia with a print advertising campaign featuring the pies in a posh restaurant context with references to daggy Australian stay-at-home culture. “Will Sir be changing into his trakky daks (tracksuit pants) and ugg boots before dining?”

Tracky Daks in Four n Twenty Pies ad


Tracky Daks in Four n Twenty Pies ad

“May I recommend to Sir the 2007 Vintage Tomato Sauce?”

Tracky Daks in Four n Twenty Pies ad

“Will Sir be taking his main course on the bean bag?”

Credits

The Four’n Twenty Gold Label Pies campaign was developed at Clemenger BBDO, Melbourne, by executive creative director James McGrath, creative directors Ant Keogh and Grant Rutherford, copywriters/art directors Julian Schreiber and Tom Martin, designer Musanda Katonga, photographer Adrian Lander, with account service by Sarah Galbraith.