The Inspiration Room

Gold Label Pies on the Menu

Four’n Twenty Gold label pies are being introduced to pie lovers all around Australia with a print advertising campaign featuring the pies in a posh restaurant context with references to daggy Australian stay-at-home culture.

“Will Sir be changing into his trakky daks (tracksuit pants) and ugg boots before dining?”

“May I recommend to Sir the 2007 Vintage Tomato Sauce?”

“Will Sir be taking his main course on the bean bag?”

Credits

The Four’n Twenty Gold Label Pies campaign was developed at Clemenger BBDO, Melbourne, by executive creative director James McGrath, creative directors Ant Keogh and Grant Rutherford, copywriters/art directors Julian Schreiber and Tom Martin, designer Musanda Katonga, photographer Adrian Lander, with account service by Sarah Galbraith.

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This entry was posted on Wednesday, March 12th, 2008 at 12:48 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Adrian Lander, Ant Keogh, Clemenger BBDO Melbourne, Grant Rutherford, James McGrath, pies

Posted in Inspiration, Print Press Posters Billboards

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1. This was the Week that Was, Vol. 38 | Sephy's Platzish says:

   March 18, 2008 at 4:36 pm

   [...] trying to upscale the market with a series of print ads featuring their gold label pies served by Cousin It, disguised as a [...]

   Reply