Four’n Twenty Gold label pies are being introduced to pie lovers all around Australia with a print advertising campaign featuring the pies in a posh restaurant context with references to daggy Australian stay-at-home culture. “Will Sir be changing into his trakky daks (tracksuit pants) and ugg boots before dining?”
“May I recommend to Sir the 2007 Vintage Tomato Sauce?”
“Will Sir be taking his main course on the bean bag?”
The Four’n Twenty Gold Label Pies campaign was developed at Clemenger BBDO, Melbourne, by executive creative director James McGrath, creative directors Ant Keogh and Grant Rutherford, copywriters/art directors Julian Schreiber and Tom Martin, designer Musanda Katonga, photographer Adrian Lander, with account service by Sarah Galbraith.