GoShout, a new social networking site in Australia, has been promoting online polls and petitions with a soft porn viral ad aiming to provoke online conversation on the theme of global warming.
It’s a cold winter day in 2070. Young men and women, clearly recruited from modelling agencies, revel in the heat at a pool party. Ice is dished out. Ice cream is lasciviously dripped on to the belly of a woman’s belly. Maybe NSFW. Not suitable for minors.
The Bring It On campaign was developed at Sydney viral agency LAVA Communications by executive creative director/copywriter/art director Steven Hirst.