ALAC (Alcohol Advisory Council of New Zealand) is challenging New Zealanders to think about the consequences of binge drinking with a print advertising campaign in which men and women are isolated under giant drinking glasses. The text, “Was last night really worth it?”, links with the phrase “It’s now what we’re drinking, it’s how we’re drinking”. The campaign is found online at hadenough.org.nz
The Anti Binge campaign was developed at Clemenger BBDO, New Zealand, by executive creative director Philip Andrew (duster), creative director Mark Harricks, copywriters/art directors Brigid Alkema and Paul Young, photographer Steve Boniface and retoucher Geoff Francis.
See my post on the earlier Glasses campaign for ALAC.