Give Pigs Some Space in Sydney

Animals Australia worked with LOUD Sydney to create an animal welfare advertisement with a difference on the streets of Sydney.

The campaign was spurred on by copywriter Luke Fox winning an Adshel prize through AWARD School in 2006 (Australasian Writers and Art Directors Association) which required an ad without a logo. Adshel provided 100 poster sites anywhere in Australia. Luke chose to highlight the plight of pigs in cramped conditions on factory farms. See more on Luke’s story at Give Pigs Some Space, a Blogspot blog. Read more about the Animals Australia pig campaign at SaveBabe.com

Credits

The adshel was developed at LOUD Sydney by creative director Andy Firth, copywriter Luke Fox, art director Mo Shono, and photographer Mark Mawson.

Loud creative director Andy Firth said, “You can see animal welfare ads a mile off. A sad looking animal and you already know what it’s about. Consequently, you choose not to read it. You already know how it will make you feel. This ad draws you in with a story and leads you to read about pigs.”

Via Campaign Brief

Neighbouring Posts

« « Top 50 Australian Marketing Blogs | Ariel promises No Stains No Stories » »

This entry was posted on Saturday, June 14th, 2008 at 10:08 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.