Ghost Pop Crisps
Simba Potato Chips in South Africa are featured in an award winning print advertising campaign showing ghosts hiding in an orphanage, in a bedroom and on a staircase. A zoom section shows that the wispy figures are snacking on Simba Potato Chips, a recognisable brand in South Africa.
The Ghost Pop Crisps series was developed at NET#WORK BBDO, Johannesburg, by executive creative director Julian Watt, copywriter Brad Reilly, art director Jonathan Santana, account supervisor Lynda Fiebiger, and advertiser’s supervisor Carla De Quintal.
The series won a Gold Lion for Outdoor at Cannes International Advertising Festival, 2007.