Mac and PC have taken to therapy to sort out their relationship. The potential breakthrough in PC and Mac’s relationship counseling is the recognition that PC does not have to carry the guilt for all the things that go wrong. It’s all the parts that he uses that come from so many sources.
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The Apple Get a Mac campaign is being developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, associate creative director/art director Chuck Monn, copywriters Alicia Dotter and Joe Ventura, and agency producer Hank Zakroff.
Filming was shot by director Phil Morrison via Epoch Films, with director of photography Peter Donahue.
See the Get A Mac ads at www.apple.com/getamac