German Olympics Campaign for Moving Fat Statues
Deutscher Olympischer Sportbund, the German Olympics Sports Confederation, presented the case for fitness in 2007 with depictions of statues who have grown fat through inactivity. David and Abraham Lincoln demonstrate the concept, “If you don’t move you get fat”. Now let me see, when was the last time I made it to the gym?
The GOSF campaign was developed at Scholz & Friends, Hamburg, Germany, by creative director Gunnar Löser, art director Stefan Schömbs, copywriter Robert Herter, account director Leonie Ballach, and illustrator Torsten Lass.