Greenpeace is using insects and vegetables to challenge readers to think about the impact of genetic engineering on their food. We’re shown photographs of a carrot scorpion, a bean grasshopper and some kind of onion stick insect. “Do you know what you eat? The DNA of genetically modified plants may contain the genes of insects, animals or even viruses. These products may potentially cause harm to your health. Look for the GMO free sign on the package.”
The insects campaign was developed at BBDO Moscow by creative director Andrey Iliassov, copywriters Tanya Moseeva and Ilya Petrov, art director Giorgi Popiashvili, designers Alexey Danilov and Marques Fabiano with photographer Goran Tacevski.