Genesis Energy in New Zealand has used one of the country’s native birds, the Pukeko (swamphen) to illustrate a commitment to sustainable energy production and consumption.
Nest
A pukeko gathers materials from many sources to build its nest.
Click on the image below to play the video in YouTube
Mummy
A mother pukeko leads her children through a house demonstrating the ways New Zealanders can conserve precious energy.
Click on the image below to play the video in YouTube
Credits
The Genesis campaign was developed at Lowe Auckland by executive creative director Chris Hunter, art director Leisa Wall and copywriter Jane Jamieson, and agency producer Jackie Clark.
Filming was shot by director Chris Dudman via Robber’s Dog with producers Nikki Walker and Claris Harvey.
Editor was Paul Maxwell at Oktobor. Post production was done at Perceptual Engineering, Auckland. Animals were trained by Mark Vette.
Just wondering if any special effects were used in the advert of the pukeko’s or were they trained?
As a former kiwi living in Tasmania, I find these the most cute two adds I have ever seen on television. I first saw them when on holiday in NZ and just had to have a copy to show everyone here. After a few phone calls I was able to look it up on the internet and at last found what I was looking for much to my delight.
I would switch to Genesis if I was back in NZ.
My thanks to the guys who put these together.
Felicity Doran, Launceston Tasmania