Geico and Mrs Butterworth

Geico Insurance has added Mrs Butterworth to the list of celebrities telling the stories of everyday customers.

Mrs Butterworth in Geico ad

Real life Geico customer Andrea Barrow is helped out by the iconic Pinnacle Foods syrup bottle spokeswoman with references to pancakes.

Click on the image below to play the video.


The Mrs Butterworth ad is part of a campaign being rolled out at The Martin Agency, Richmond, by creative director Steve Bassett, copywriter Bob Meagher, art director Adam Stockton, agency producer Holly Flaisher.

Filming was shot by director Chris Smith via Smuggler, with director of photography Toby Irwin, executive producers Patrick Milling Smith and Brian Carmody.

The shot was put together by editor Dick Gordon at Spotwelders. Post production was done at Riot, New York. Telecine was done at Nice Shoes, New York.

Mrs Butterworth’s animation was crafted at Buster Design, under the leadership of executive creative director/producer Jonas Morganstein.

Audio post production was done at Rainmaker Studios.