GE Wind at the Olympics

GE is promoting the power of wind at the Beijing Olympics with a television commercial referring to the ancient games in Athens. A light hearted TV ad features an athlete who, with the aid of the wind, topples the Parthenon with a discus. “Wind hasn’t always played a helpful role at the Olympic Games. But today wind energy from GE is helping to power the Beijing Games no matter which way the wind blows.”

Parthenon crumbles in GE Wind TV commercial

Click on the image below to play the video.


The GE Olympics wind commercial was developed at BBDO New York by creative group head Don Schneider, copywriter Tom Darbyshire, art director Ted Shaine, agency producers Regina Ebel, Filomena Lovecchio, Regina Iannuzzi and Rani Vaz (music).

Filming was shot by Swedish collective Traktor via Partizan.

Editing was done by Ian Mackenzie at Mackenzie Cutler. Visual effects were developed at The Mill.

Original music was compsoed by Robert Miller at Stimmung.