GE Water Technologies in the Clouds

General Electric has a chain gang operating in the clouds to demonstrate the ways Nature and GE water technologies reuse water each year. Just as nature reuses water, GE water technologies turn billions of gallons into clean water each year, rain or shine.

GE Clouds commercial

The GE crew are kept busy pulling buckets, pumping water vapor, channeling streams, sampling waterfalls, all to get the water to the giant watering cans.

Click on the image below to play the video in YouTube


The Clouds ad was developed as part of the Ecomagination campaign at BBDO, New York, by chief creative officers David Lubars and Bill Bruce, executive creative director Don Schneider, creative directors Brad Roseberry and John Leu, copywriter Brad Roseberry, art director John Leu, director of TV Regina Ebel, executive producer Amy Wertheimer, assistant producer Brian Gonsar and director of radio/music production Rani Vaz.

Filming was directed by Traktor via Partizan, New York, with director of photography Emmanuel Lubezki. Editor was Gavin Cutler at Mackenzie Cutler. Post production was done at The Mill.

Music is “Have You Ever Seen the Rain” by John Fogerty (Creedence Clearwater Revival), sung here by Brazilian vocalist JuJu Stulbach from New York band Mosquitos. Music was rearranged and produced by PT Walkley, Scott Hollingsworth and Mary Wood.


Someone told me long ago theres a calm before the storm,
I know; its been comin for some time.
When its over, so they say, itll rain a sunny day,
I know; shinin down like water.

I want to know, have you ever seen the rain?
I want to know, have you ever seen the rain
Comin down on a sunny day?

Yesterday, and days before, sun is cold and rain is hard,
I know; been that way for all my time.
til forever, on it goes through the circle, fast and slow,
I know; it cant stop, I wonder.

Filed under: Commercials, GE

Tagged: , , , ,