GE Tree Inspired by Ecomagination House

GE continues the Ecomagination campaign with Tree, showing the appreciation nature feels for well built homes. A large tree uproots itself and makes its way over to a new home, giving it a giant hug. “Introducing a new way to build a home. With advanced GE lighting and technology that not only helps reduce energy use but greenhouse gas emissions as well.”

Tree hugs house in GE TV ad

Click on the image below to play the video.


The Ecomagination Tree ad was rolled out at BBDO New York, by chief creative officers David Lubars and Bill Bruce, executive creative director Don Schneider, senior creative director/copywriter Tom Darbyshire, senior creative director/art director Ted Shaine, executive producer (music) Melissa Chester and executive agency producer Grant Gill.

Filming was directed by Swedish production team Traktor, (Partizan) with director of photography Toby Irwin.

Editing was done by Clayton Hemmert at Crew Cuts. VFX were developed at Framestore. Music was arranged by David Horowitz Music Associates (DHMA).

Filed under: Commercials, GE

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