GE continues the Ecomagination campaign with Tree, showing the appreciation nature feels for well built homes. A large tree uproots itself and makes its way over to a new home, giving it a giant hug. “Introducing a new way to build a home. With advanced GE lighting and technology that not only helps reduce energy use but greenhouse gas emissions as well.”
Click on the image below to play the video in YouTube
The Ecomagination Tree ad was rolled out at BBDO New York, by chief creative officers David Lubars and Bill Bruce, executive creative director Don Schneider, senior creative director/copywriter Tom Darbyshire, senior creative director/art director Ted Shaine, executive producer (music) Melissa Chester and executive agency producer Grant Gill.