Gatorade In You in Guatemala

Gatorade is encouraging everyday citizens of Guatemala to consider their potential with a campaign, using the Spanish tagline, “¿está en ti?, translated in English as “Is it in you?” The series links the energy drink with the Olympic sports of weight lifting, running and cycling.

Gatorade Shadow Weight Lifter

Gatorade Shadow Cyclist
Gatorade Shadow Runner


The Shadow campaign was developed at BBDO Guatemala by creative director Victor Garcia, creative director/copywriter Carlos Lara, art director/illustrator Jorge Pineda and photographer Raúl Pineda.