Gatorade ran an ad featuring Derek Jeter during the Super Bowl to promote G2, a low-calorie drink that keeps athletes hydrated off the field. Teaser ads in December 2007 featured two pairs of feet belonging to unknown basketball and baseball players who turned out to be Derek Jeter and Dwyane Wade. Here’s the follow up…
Derek Jeter on The Game
Jeter is walking through New York as fans congratulate him on a great game. As he walks through the city the paving stones below his feet morph into grass. Balls come tumbling out of fire hydrants. The street and everything around him morph into a baseball field. “The next game begins when the last one ends,” says Jeter. Also appearing are Peyton Manning and Bill Parcells. Click on the image below to play the video in YouTube
The Gatorade G2 campaign was developed at Element 79 Partners, Chicago, by creative directors Jon Flannery and Doug Behm, art director Matt Kubis, copywriter Jason Weinberger and executive producer Tom Cronin.
Editing was done by Alex Hagon at Final Cut, New York and Los Angeles.
Visual EFX were developed at The Moving Picture Company by post producer Andrew Bell, VFX Supervisor Bill McNamara.
Behind the scenes
Click on the image below to play the video in YouTube