Garmin Nuvi used by Napoleon in Paris

Garmin GPS is promoted in an upbeat Super Bowl ad this year with a French flavour. A car (Panhard) equipped with a nuvi drives through the streets of Paris, through a tollbooth and out into the country to Parc de Saint Cloud, a field filled with 19th century soldiers on horseback. This is the place where Napoleon staged a coup d’etat that overthrew the French Directory in 1799. A tiny driver, dressed as Napoleon Bonaparte, emerges from the car, and smiles gratefully at his handheld Garmin GPS. He then turns to the troops, sticking the device in his jacket in a classic napoleonic salute.

Napoleon in Garmin Nuvi commercial

Click on the image below to play the video.

The 60 second and 30 second versions of the ad are available to view online at Garmin Game Day site, along with the downloadable music track and a behind-the-scenes video. See also the GarminBlog YouTube Channel.

Click on the image below to play the video.

Filming was shot by director Lance Acord via Park Pictures.