Fresh Start in Maths Skills for Life

The Learning And Skills Council, London, commissioned this TV advert to encourage adults to regain their confidence with maths. It’s all done with a few pairs of hands, in camera. How many hands were required, do you think?

Fresh Start hands


Click on the image below to play the video in YouTube

Credits

The Skills for Life campaign was developed at Leo Burnett London, by executive creative director John Burley, creative director/copywriter Tony Malcolm, creative director/art director Guy Moore, agency producer Brendan Payne.

Filming was shot by director Mike Stephenson via Moon, London, with producer Linda Peryer and editor Simon Wilcox.

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  • deadthevideo

    To an adult, regaining their confidence maths-wise can help, but there can be a big stumbling block, the adult would actually have to admit that they have got a problem. The average adult with a maths problem will quite probably say that they don’t have a problem with their maths even in situations where they are clearly struggling. These adults would see maths courses as going back to school, and the very thought of that would embarrass them and be the thing that stops them from admitting they have a problem. This is an ad, but it will possibly take more than a big-budget ad campaign to inspire adults.