Comité National Olympique et Sportif Français (CNOSF) is raising support in France for the French Olympians travelling to Beijing, with an animated TV advertisement. “France avec nos athlètes pour l’amour des Jeux”. “With our athletes for the love of the games”. And in some versions, “With your help they can go higher”.
Cherubs, babes with wings, watch as athletes perform in the clouds above Paris demonstrating the disciplines of swimming, pole vault, gymnastics, diving, wrestling, long jump, rowing, kayaking, equestrian, cycling, shotput, fencing, hurdles, archery, badminton, and boxing. The spot finishes with an invitation to visit the French Olympics team at www.franceolympique.com.
Click on the image below to play the video in YouTube
The Higher campaign was developed at Saatchi and Saatchi, Paris, by executive creative director Christophe Coffre, agency producers Martine Joly and Christine Bouffort.