Frank Refreshingly Ginger Beer

New Zealand beverage company Frucor is promoting Frank Ginger Beer with the tagline, “Refreshingly Ginger”, featured in three ten second TV advertisements, Boy Band, Baby and Alien, along with guerilla marketing around the country.

Ginger haired boy band

Boy Band

Four young men with ginger hair pull up in a limo. This was in fact reenacted in ambient stunts at university campuses around New Zealand, the young men handing out free samples of the new Ginger Beer.

Click on the image below to play the video.


A couple appear to genuinely delighted with the arrival of their new baby. Assuming these are both the parents, they must both be carrying recessive red hair genes.

Click on the image below to play the video.


A local farmer is stunned by the arrival of an alien, with ginger hair.

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The Refreshingly Ginger campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, art directors/copywriters Sarah Longsworth and Mick Stalker, and agency producer Jonathon Gerard.

Filming was shot by Alex Sutherland via Thick as Thieves, Auckland. Post production was done at Oktobor.

Ginger haired baby


Here’s a photograph of ginger sheep in a field near Ramarama, south of Auckland, promoting Frank Ginger Beer.

Ginger sheep at Ramarama