Foster Farms present a spoof of the Dove Evolution commercial with “Transformation”. A rough and tumble chicken arrives at a studio to be made up and digitally manipulated into an image on a billboard, Most Natural Chicken. “No wonder our perception of fresh chicken is so distorted. Join the Foster Farms movement for real fresh chickens.”
Click on the image below to play the video in YouTube
Transformation was developed at Grupo Gallegos, Long Beach, by creative directors Martin Cerri and Favio Ucedo, art director Andres Munera, copywriter Rodrigo Trevino, account executive Chi-young Yoon and agency producer Valerie Maldini.
Filming was directed by Nicolas Kasakoff and Sebastian Schor via Flip Films with producer Leda Nasio, editor Voltron Castagna. Post production was done at UHF. Animation effects were Bling Imaging. Music was composed at Swing Musica.
The Dove Evolution ad was developed by Goodby Silverstein & Partners, who did their best to keep this spoof offline.