Ford Territory Reverse Camera Reveals All

Ford in Australia promoted the rear vision capacity in the Ford Territory SUV with a print advertising campaign featuring a fire hydrant, a boy on a tricycle and a letter box, each merged into their background. “You’ll see it with a reverse camera.”

Brick Hydrant in Ford Territory print ad

Boy on tricycle in Ford Territory print ad

Letterbox in Ford Territory print ad


The Hydrant ad was developed at JWT Melbourne, Australia, by creative director Jeremy Wynne, art director Phil Van Bruchem, copywriter Nick Weller, photographer Jesper Nielsen, with retouching done at Imagenation.