Ford SYNC not good for surgery

Ford and Microsoft worked together in O.R., a TV ad promoting Ford SYNC, a product that allows drivers to voice-activate their mp3 players and bluetooth phones. “Anesthesia on,” says a surgeon as she begins to operate on her fully conscious patient. “Ow, I can feel that,” responds the man. “Not everything responds to your voice like Sync,” explains the voiceover. “Anesthesia on,” says the patient. We’re next shown the surgeon in her car using Ford SYNC to activate her mp3 player to play the Flaming Lips (Pompeii Gotterdammerung) and her mobile phone to call her lawyer.

n-sync surgery attempt

Click on the image below to play the video in YouTube

The Ford SYNC spot was developed at Team Detroit. Editing was done at Crew Cuts.

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Filed under: Commercials, Ford, Microsoft, Super Bowl 2008

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