Ford Ka Monsters in Argentina

Ford in Argentina has an animated campaign promoting the extra room found in the latest model of the Ford Ka. Hairy people eating monsters play with their Ford Ka vehicles, shaking more and more people out whenever they’re in need of a snack. The campaign, launched in March 2008, continues with new additions to the macabre “Monstruos” theme.

Each ad finishes with the Spanish words, “Ahora, con más espacio para humanos”, translated in English as “Now with more space for humans”.

Bebé (Baby)

A monster feeds its constantly crying baby with Ford Ka passengers.

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Futbol (Football)

A football playing monster plays with a furry football. Ford Ka passengers come in handy when enticing the ball back into shot.

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Pato (Duck)

Three monsters feed a duck with Ford Ka passengers until it stops annoying them…

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Trenzas (Braids)

Two female monsters snack on Ford Ka passengers while braiding their hair.

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The Mastikars

A music video from the Ford Ka Monsters.

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Credits

The People Eaters campaign was developed at JWT Argentina by chief creative officers Pablo Alvarez Travieso and Gonzalo Vecino, creative directors Cristian Camean and Javier Mentasti, copywriter Ignacio Mendiola, art director Martin Otonello, and agency producer Screenplay.

Animation was directed by Eduardo Parapugna via Gizmo, Buenos Aires, with producer Andrés Gobbi, and coordinator Carolina Gay.

Sound was designed at La Casa Post Sound.

Compare and Contrast

Viewers will inevitable make the connection between the Ford Ka Monsters campaign and the Zune Generous Monster ad produced by BitState in London, released in August 2006.

Click on the image below to play the video in YouTube