Ford Fusion On Ice

Ford of Canada continues the “Create a Reaction” campaign with “Ice”, a TV advertisement in which a male driver crosses a frozen sea to meet his girlfriend at an airport in what appears to be Sweden.

Ford Fusion couple at airport

“I forgot to tell you something.” “What?”

Click on the image below to play the video.


The Ford Create A Reaction campaign is being developed at Y&R Canada. Filming was produced at Spy Films, Toronto, edited at Panic & Bob, with sound and music produced at Vapor Music

Post production work was done at Hatch Studios, directed by Richard Rosenman with executive producer Randi Yaffa. Filming was finished in 1080P HD, featuring fully computer generated vehicles, freezing VFX and lavish CGI environments.

Ford Fusion crossing sea of ice