Ford Focus Orchestra Beautifully Arranged

The Ford Focus is being relaunched in the UK with an integrated campaign featuring an orchestra of 31 instruments assembled out of the parts of new Ford Focus. In what sounds like a conventional arrangement the group performs a piece of music accompanied by the text, “The new Ford Focus. Beautifully arranged.”

Instruments from Ford Orchestra


Instruments include the clutch guitar, ornamented with a backdrop from inside a door, a spike fiddle made from a rear suspension mount and a shock absorber, the Ford Fender bass made from fenders and a pillar/roof support, a Shockbone made from shock absorber parts, a Transmission Case Cello-Dulcimer, a Window Frame harp, an Opera Frame harp, an Opera Window violin, a dijeruba (combination dijeridu and tuba).

Click on the image below to play the video in YouTube

Credits

Ode to Ford was developed at Ogilvy & Mather, London, by executive creative director Greg Burke, art director Dom Sweeney, planner Stephen Wallace. Media was planned by Vanessa de Magalhaes at Mindshare.

Filming in Los Angeles was shot by Noam Murro via Biscuitand Independent.

Post production was done at The Mill, London. Editor was Avi Oron, Bikini Edit.

Transmission Case Dulcimer Cello from Ford Orchestra

Music was composed for the Ford Orchestra by film composer Craig Richey. Sound was designed by Bill Milbrodt, New York, known for his transformation of a second hand Honda Accord into the instruments of Honda A Chord. See the Car Music Project. The fabrication processes of the Ford Focus instruments were overseen by Ray Faunce III in his studio in Bucks County PA. USA. For more details read the interview with Milbrodt at Create Digital Music. The Milbrodt instruments will begin the first leg of a European exhibit tour in the spring of 2008.

Alesha Dixon

And just in case the orchestra arrangement is too high brow for the British public, Strictly Come Dancing winner Alesha Dixon has recorded a song with members of the new Ford Orchestra.

Click on the image below to play the video in YouTube

  • http://sparkplugged.net Shay

    That is so awesome and creative. Ya, everything is a car part :P even the windshield wiper as a bow :) Great find.

  • divvy

    This ad is getting a right kicking by the advertising press in Britain. Not sure it deserves it. Personally I think it’s amazing that they’ve managed to make instruments that can make beautiful music (although that’s utterly subjective).

  • Hannah

    i recognise the tune in the advert as a tv programme theme tune but cant for the life of me think which programme it is can anyone else help me out!

  • James Fraser

    its midsummer murders hannah

  • Ed

    I feel sorry for these professionally trained musicians who are forced to “play” music…the craft of their years of training, using parts of a car that approximate the finely tuned instrument they sought their entire life to perfect. Stuff like this makes a mockery of the art of the professional musician. How would a Brain surgeon feel if he had to perform surgery with prison shivs!
    Ed
    web/gadget guru

  • Scott

    Ed, I think you miss the point.

    Musicians I know are always experimenting with their instruments.
    They will play music that was never meant to be played on their chosen instrument, at different speeds and at different octaves. (I stress I am as musical as a dead sheep!).

    If you think about it, logically, how did any of the instruments we recognise today come about?
    Through instrument makers playing with different materials, methods and designs.

    Many instruments of old have all but dissapeared, (mandolins, harpsicords to name but 2), and some have completely dissapeared, only to be seen in history books.

    Music has always been a medium for experimentation, for new ideas, for letting go of ones emotions and thoughts.
    Why would the instrument be treated any differently?

    Your opinions are I’m afraid typical of those who fear change, shun new ideas and wish to remain firmly locked in the past.

    I’m sure also that the, “professionally trained musicians”, were not forced into anything. I did not see a Ford company executive at the rear pointing a gun at their heads!

    I’m sure also that they took this as an opportunity to have some fun, and to learn how to play these intruments.To learn something new and fresh, as all musicians love to do.

    Lighten up Ed. Live a little!

  • T. M. Lester

    As a trained professional musician, I totally agree with Scott. It is negative attitudes like Ed’s that serve only to bring people down. And I am sure those musicians were not “forced” to play those instruments. I am sure they were intrigued at the prospect (not to mention receiving a hefty paycheck for the privilege). Apparently I stumbled upon this video clip very late. I notice that the previous comments all stem from way back in 2008, so I am certain that my comments will go unnoticed. But I had to chime in!

  • liane

    I thought the music was jonathan creek – (which is apparently saint-saens)