Ford Australia is promoting the Focus and Fiesta small car range with the different journey theme. The spot shows a range of people in different configurations atop a city building, together with various cars from the Ford Focus XR5 Turbo, Ford Focus Diesel Turbo, Ford Fiesta XR 4, and Ford Fiesta LX ranges. “There is no common man. There is no common woman. The only thing we all have in common is that we are all different. It’s what defines us. That’s why at Ford we’ve created a range of German engineered urban cars to suit different needs, different desires, different aspirations, and lives. Because we know everyone’s journey is different. ”
Click on the image below to play the video in YouTube (HD)
The Journeys campaign was developed at JWT Australia.
Filming was shot by Mark Toia via Zoom Film & Television.