The Ford Expedition rearview camera feature is highlighted in this series of print advertisements showing the hazards of backing out of a garage. A child on a tricycle, a tortoise and a kitten are each amplified.
The Rearview series was developed at JWT, Mexico City by chief creative officer/art director Manuel Techera, executive creative director/art director Esteban Sacco, executive creative director/copywriter Ignacio Zuccarino, executive creative director/copywriter Enrique Codesido, copywriter Gabriel Bello, and photographer Yann Le Pape.
(Average: 3.75 out of 5)
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Its a confusing one….The print ad shows it from the point of view of a person watching it from its front…As per my sense it should have shown from the point of view of a driver seeing it twisting his neck or how any body whos watching his/her rearview.
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