Ford Expedition Rearview Garage

The Ford Expedition rearview camera feature is highlighted in this series of print advertisements showing the hazards of backing out of a garage. A child on a tricycle, a tortoise and a kitten are each amplified.

Ford Expedition Rearview print advertisement with tricycle


Ford Expedition Rearview print advertisement with tortoise

Ford Expedition Rearview print advertisement with kitten

The Rearview series was developed at JWT Mexico, Mexico City, by chief creative officer/art director Manuel Techera, executive creative director/art director Esteban Sacco, executive creative director/copywriter Ignacio Zuccarino, executive creative director/copywriter Enrique Codesido, copywriter Gabriel Bello, and photographer Yann Le Pape.

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  • Rahul Dev

    Its a confusing one….The print ad shows it from the point of view of a person watching it from its front…As per my sense it should have shown from the point of view of a driver seeing it twisting his neck or how any body whos watching his/her rearview.