The Inspiration Room

Ford Expedition Rearview Garage

The Ford Expedition rearview camera feature is highlighted in this series of print advertisements showing the hazards of backing out of a garage. A child on a tricycle, a tortoise and a kitten are each amplified.

The Rearview series was developed at JWT, Mexico City by chief creative officer/art director Manuel Techera, executive creative director/art director Esteban Sacco, executive creative director/copywriter Ignacio Zuccarino, executive creative director/copywriter Enrique Codesido, copywriter Gabriel Bello, and photographer Yann Le Pape.

Neighbouring Posts

« « Design Your Own Bottle for 1800 Tequila | Bonafide Noir Coffee Keeps You Awake » »

Location (Mexico).

This entry was posted on Thursday, November 27th, 2008 at 4:31 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Ford, JWT Mexico, Yann Le Pape

Posted in Inspiration, Print Press Posters Billboards

3 Responses to Ford Expedition Rearview Garage

1. Rahul Dev says:

   July 2, 2009 at 3:01 pm

   Its a confusing one….The print ad shows it from the point of view of a person watching it from its front…As per my sense it should have shown from the point of view of a driver seeing it twisting his neck or how any body whos watching his/her rearview.

   Reply

Trackbacks/Pingbacks

1. Speciale camera voor achteruit rijden in een Ford Expedition | Reclamewereld says:

   December 11, 2008 at 6:31 pm

   [...] (gemaakt door DDB), die het weer op een heel andere manier hebben aangepakt dan de Mexicanen. Via The Inspiration Company. Dit bericht [...]

   Reply
2. Clio Print Award Winners 2009 | The Inspiration Room Daily says:

   May 14, 2009 at 9:11 am

   [...] Ford Expedition: Rearview Tricycle (Automotive) JWT Mexico, Mexico [...]

   Reply