Ford Expedition Rearview Garage

The Ford Expedition rearview camera feature is highlighted in this series of print advertisements showing the hazards of backing out of a garage. A child on a tricycle, a tortoise and a kitten are each amplified.

Ford Expedition Rearview print advertisement with tricycle


Ford Expedition Rearview print advertisement with tortoise

Ford Expedition Rearview print advertisement with kitten

The Rearview series was developed at JWT Mexico, Mexico City, by chief creative officer/art director Manuel Techera, executive creative director/art director Esteban Sacco, executive creative director/copywriter Ignacio Zuccarino, executive creative director/copywriter Enrique Codesido, copywriter Gabriel Bello, and photographer Yann Le Pape.

Filed under: Ford, Print

Tagged: , ,

Location: