Footlocker Historic Campaign

Australian footwear retailer Foot Locker is promoting a range of classic sneaker styles from their premium brands. CumminsNitro Brisbane is working with the company to portray classic running shoes in historic moments of history. Stonehenge becomes Shoehenge. Mt Rushmore becomes Mt Shoemore.

Footlocker Stonehenge print advertisement

Footlocker Mt Footmore print advertisement


The Historic campaign was developed at CumminsNitro Brisbane by creative directors Nancy Hartley and James Burchill, copywriter Merrin McCormick, art director Cristian Staal, with photographer Erik Williamson and retoucher Derek Leong.