Florette Salad suits Old Animals

Florette presented Vega Mayor salad as the kind of product that would be happily endorsed by animals with a desire to live long lives. “Sealed Gourmet Salads. You’ll forget about meat”. Once you get over your revulsion at the aged skin appearance in these animals, (sheep, cow, rooster and pig), you’ll appreciate their appreciation.

Florette Sheep print advertisement


Florette Cow print advertisement

Florette Rooster print advertisement

Florette Pig print advertisement

Credits

The Florette Animals campaign was developed at Grey Group Spain, Barcelona, by executive creative director Jürgen Krieger, creative directors Joan Mas, Jose Miguel Tortajada and Alex Martín, copywriters Aitor Borrás, Jorge Meneclier and Alberto Ramos, art directors Dani Páez, Saül Serradesanferm, Oscar Amodia, with photography and retouching done at Garrigosa Studio, Barcelona.

The Animals campaign won a Silver for outdoor at London International Awards 2008, and a Bronze Press Lion at Cannes International Advertising Festival 2008.

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  • Leah Cui

    maybe if they had more attractive animals it would be better

  • P. Coles

    Being an artist as well as a senior caregiver, I appreciate how the realizism and charactor of these senior animals are depicted!! I am also a vegan!! They are beautiful!!!