Florette presented Vega Mayor salad as the kind of product that would be happily endorsed by animals with a desire to live long lives. “Sealed Gourmet Salads. You’ll forget about meat”. Once you get over your revulsion at the aged skin appearance in these animals, (sheep, cow, rooster and pig), you’ll appreciate their appreciation.
Credits
The Florette Animals campaign was developed at Grey, Barcelona, by executive creative director Jürgen Krieger, creative directors Joan Mas, Jose Miguel Tortajada and Alex Martín, copywriters Aitor Borrás, Jorge Meneclier and Alberto Ramos, art directors Dani Páez, Saül Serradesanferm, Oscar Amodia, with photography and retouching done at Garrigosa Studio, Barcelona.
The Animals campaign won a Silver for outdoor at London International Awards 2008, and a Bronze Press Lion at Cannes International Advertising Festival 2008.
(Average: 3.67 out of 5)
Loading ...
JJ on Coca Cola Happiness Factory 3 Deals with Yawns: 
Fred on Skin Cancer Surgery Campaign in Australia: 
Ruth McQuinn on Change for a Dollar: 
Slavisa Tomic on Red Cross Hope Store in Lisbon: 
william lim on Coca Cola Open Happiness: 
Sam on Doritos Crash The Super Bowl 2012: 
grace on The Scar Project: 
T. M. Lester on Ford Focus Orchestra Beautifully Arranged: 
maybe if they had more attractive animals it would be better
Being an artist as well as a senior caregiver, I appreciate how the realizism and charactor of these senior animals are depicted!! I am also a vegan!! They are beautiful!!!