Five Day Old Bobby Calves Like Houseflies

Animal Liberation in Australia has a campaign comparing the five day lifespan of bobby calves with the fourteen day lifespan of common houseflies. “Every year 1 million five-day old calves are slaughtered to supply the veal market. Please reconsider your order of veal products.”

Bobby calf lifespan in Animal Liberation print ad


The Bobby Calf campaign was developed at Ideaworks, Australia, by art director/copywriter Kevin Bathman, with Animal Liberation photographers.

Filed under: Animal Liberation, Print

Tagged: ,