Fidel Castro meets revolutionary figures in this TV ad for Renault’s Dacia Revolucion. It’s a case of tying together the name of the car, Revolucion, with the popular perception of revolutionary leaders, including Che Guevara and Karl Marx.
Castro carries his suitcase to a remote villa and finds Mao Tse-Tung on a stroll, Vladimir Lenin playing computer games, Mahatma Gandhi watching TV in bed, Ho-Chi Minh reading a magazine, Martin Luther King Jr and Rosa Luxemburg playing table soccer. Out on the verandah sit Karl Marx and Che Guevara. Che says it’s time for another revolution. Karl says it’s about what people need.
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The Revolucion spot was developed at Nordpol, Hamburg, by creative director Lars Ruehmann, copywriter Sebastian Behrendt, art director Tim Schierwater, account executives Mathias Mueller-Using, Niklas Franke
Filming was directed by Markus Walter via Marken Film, with director of photography Tomhas Kuerzl, producers René van Kann and Alex Steinhoff, editors Sven Budelmann and Anne Beutel.
Film location services were provided by Miggel & Sun.