Fast Acting Sleep Formula

Sleep Formula from General Nutrition Centers is shown in this print advertising campaign to be so fast that it catches out the people who take it. A desperate housewife, confirmed bachelor and happy camper, all demonstrate the power of Sleep Formula.

Desperate houswife takes Sleep Formula

Confirmed bachelor takes Sleep Formula

Happy Camper takes Sleep Formula


The Sleep Formula series was developed at McCann Erickson, Singapore, by creative director Ng Tian It, copywriter Craig Rosenthal, art directors Michael Qwah and Ivan Hady Wibowo, with photographer Teo Chai Guan and Eye Candi illustrator Kin.

Desperate Housewife and Confirmed Bachelor won bronze at the World Press Awards in 2007.