Fashion Targets Breast Cancer in the Workplace

Rethink Breast Cancer in Canada is promoting the Fashion Targets Breast Cancer T-Shirt campaign this year with two television commercials aimed at bring breast awareness back to the workplace. The campaign, encouraging office fund raising champions, has its home at

Breast Awareness Champion

Office workers, male and female, are encouraged to spread awareness of breast cancer fund raising by selling Fashion Targets Breast Cancer t-shirts and apparel in their office. The more you sell, the closer we get to a cure. Offices around Canada will be encouraged to change their dress code on Fashion Targets Friday, October 24, when everyone wears their Target Tee, scarf or tote to work.

Wearing Fashion Targets Breast Cancer in the elevator attracts the attention of the guys…

How does a male office worker go about asking for one of those breast cancer t-shirts, without getting slapped? Just watch this staff training video…

Breast Awareness Champion


The Workplace campaign was developed at John St, Toronto, by creative directors Stephen Jurisic and Angus Tucker, art director Kyle Lamb, copywriter Kurt Mills, and producer Shawna McPeek.

Filming was shot by director Aleysa Young via Partners Film, Toronto, with director of photography Brett Van Dyke, executive producer Aerin Barnes, producer Todd Huskisson.

Editor was Ryan Hunt at School Editing, Toronto.

Music/Sound Design were developed at Imprint Music, Toronto