Rethink Breast Cancer in Canada is promoting the Fashion Targets Breast Cancer T-Shirt campaign this year with two television commercials aimed at bring breast awareness back to the workplace. The campaign, encouraging office fund raising champions, has its home at www.fashiontargetsfriday.com.
Office workers, male and female, are encouraged to spread awareness of breast cancer fund raising by selling Fashion Targets Breast Cancer t-shirts and apparel in their office. The more you sell, the closer we get to a cure. Offices around Canada will be encouraged to change their dress code on Fashion Targets Friday, October 24, when everyone wears their Target Tee, scarf or tote to work.
Wearing Fashion Targets Breast Cancer in the elevator attracts the attention of the guys… Click on the image below to play the Elevator video in YouTube
How does a male office worker go about asking for one of those breast cancer t-shirts, without getting slapped? Just watch this staff training video… Click on the image below to play the Office video in YouTube
The Workplace campaign was developed at John St, Toronto, by creative directors Stephen Jurisic and Angus Tucker, art director Kyle Lamb, copywriter Kurt Mills, and producer Shawna McPeek.
Editor was Ryan Hunt at School Editing, Toronto.
Music/Sound Design were developed at Imprint Music, Toronto