FAB Makes Stain Look Harmless
(Average: 4.00 out of 5)
Loading ...Procter & Gamble, Singapore, presented FAB Perfect laundry powder as the way to take the fear out of combining clothing and eating with a print advertising campaign blending the two together: Ice Cream, Ketchup and Soup. The tag line: “Makes stain look harmless”.
Credits
The FAB Stains campaign was developed at Leo Burnett/ARC Worldwide, Singapore, by executive creative director Chris Chiu, creative directors/art directors/copywriters Victor Ng and Jon Loke, photographer Xuan (Groovy Studios) and retoucher Lay Leng (Procolor).
The campaign won a Bronze Press Lion at Cannes International Advertising Festival.
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Location 
(Singapore).
Posted in Inspiration, Print Press Posters Billboards
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(4.87 out of 5)
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