The Inspiration Room

FAB Makes Stain Look Harmless

Procter & Gamble, Singapore, presented FAB Perfect laundry powder as the way to take the fear out of combining clothing and eating with a print advertising campaign blending the two together: Ice Cream, Ketchup and Soup. The tag line: “Makes stain look harmless”.

Credits

The FAB Stains campaign was developed at Leo Burnett/ARC Worldwide, Singapore, by executive creative director Chris Chiu, creative directors/art directors/copywriters Victor Ng and Jon Loke, photographer Xuan (Groovy Studios) and retoucher Lay Leng (Procolor).

The campaign won a Bronze Press Lion at Cannes International Advertising Festival.

Neighbouring Posts

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Location (Singapore).

This entry was posted on Monday, December 1st, 2008 at 7:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Groovy Studios, Leo Burnett, Leo Burnett Singapore, Procolor

Posted in Inspiration, Print Press Posters Billboards

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