Wrigley’s continues the animated food series with a TV ad featuring a large banana on legs being swept away by the juices of Extra Liquid Blast.
A fugitive banana runs for cover during a crackdown on unwanted foods. Everywhere it turns there’s an Extra Liquid Blast truck spraying the streets clean.
Click on the image below to play the video in YouTube
The television commercial has been accompanied by a print advertising campaign, which makes sense to those who have seen the ad.
Credits
The Extra Liquid Blast ad was developed at DDB Sydney by executive creative director Matt Eastwood, senior art directors/copywriters Antony Simmons and Alexander Wadelton (NT & Alex), and agency producer Kristy Fransen.
Filming was shot by Nick Robertson via Plaza Films with producer Kim Kirby. Post production and VFX were produced at Fuel. Editing was done at The Tait Gallery.
(Average: 4.67 out of 5)
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hehehe they’re so adorable…i want plush toys of them all!
Agreed!
If they made them, I’d buy them.
i wouldnt buy just one, i would buy heaps!!! they are so cute!!
Wrigley’s has dropped the banana from future advertising in this campaign, after complaints from Horticulture Australia to the Advertising Standards Bureau (ASB)pointing out that the banana is not harmful to teeth like the sugary treats in the ad. After ASB rejected the complaint Australian banana farmers threatened a series of protests. Wrigley’s have explained their removal of the banana as an act of goodwill towards the banana industry.