Extra Liquid Blast and Cute Foodies

Wrigley’s is promoting Extra Liquid Blast with a print campaign featuring the animated characters from the TV ad campaign, the banana, donut and cookie. The series runs the risk of humanising food to the extent that consumers will be reluctant to part with their cute little friends!

Extra Liquid Blast and Cookie

Extra Liquid Blast and Donut

Extra Liquid Blast and Banana


The Extra Liquid Blast campaign was developed at DDB Sydney by executive creative director Matt Eastwood, art director Antony Simmons and copywriter Alexander Wadelton (nt & Alex).

Filed under: Extra Liquid Blast, Print, Wrigley

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