The Inspiration Room

Experiential Marketing at Fine Food Expo

Custom exhibition stand company Xhibitionist took a new approach with their client Simplot at the Melbourne Fine Food expo this year, transforming their space into an open restaurant, complete with fully functional kitchen.

Xhibitionist, a company based in Sydney, Australia, focuses on creating experiential marketing approaches for their clients, helping to set up immediate “first impression” product trials. Using this approach, Xhibitionist helped Simplot attract the attention of passers by with delicious aromas flowing from the stand’s in-built kitchen. Taste testing was offered to continue the experience of the public. The result was a very successful expo for Simplot.

Xhibitionist is a full service custom exhibition stand design company, offering marketing help through from design, manufacture and construction, through to site management.

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Location (Australia).

This entry was posted on Monday, October 27th, 2008 at 12:40 am and is filed under Ambient, Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Posted in Ambient, Inspiration, Print Press Posters Billboards

One Response to Experiential Marketing at Fine Food Expo

1. Ignition says:

   April 20, 2009 at 5:31 am

   brilliant concept. I have never come across a stand using such an approach. One to consider for the future.

   Reply