Everywhere’s a Catwalk with Veet

Veet, the Reckitt Benckiser hair removal cream, is being promoted in Australia with a print advertising campaign in which anything with an aisle is turned into a catwalk: the cinema, the store and the bus.

Everywhere's a Catwalk in the Cinema


Everywhere's a Catwalk in the Cinema

Everywhere's a Catwalk in the Cinema

Credits

The Veet Catwalk campaign was developed at Euro RSCG Australia, Sydney, by creative director Rowan Dean, art director Brooke Harvey, copywriter John Gault. Photography for the cinema and store ads came from Getty Images. Photography for the bus ad was by Joshua Dasey.