Veet, the Reckitt Benckiser hair removal cream, is being promoted in Australia with a print advertising campaign in which anything with an aisle is turned into a catwalk: the cinema, the store and the bus.
The Veet Catwalk campaign was developed at Euro RSCG Australia by creative director Rowan Dean, art director Brooke Harvey, copywriter John Gault. Photography for the cinema and store ads came from Getty Images. Photography for the bus ad was by Joshua Dasey.
(Australia) 
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