Evergreen Travel in China has been promoting cheap airfares with nude photography showing people dressed only in postage stamps. Fares are so low it’s like posting yourself. The phone number for discount tickets is given as 2317 6660. A family ready to be sent to Sydney, Australia. A blond man headed for Rue de Rivoli, Paris, France. A woman child bound for Waikoloa Beach Resort, Hawaii. A couple headed for Japan.
The Evergreen Travel campaign was developed at Leo Burnett Hong Kong, by creative directors Connie Lo, Brian Ma, creative director/copywriter Alfred Wong, art directors Brian Ma, Leo Yeung & Martin Tong, copywriter Bertie Scrase, account manager Alvin Yim, with photographers Franklin Lau and Ann Woo and retoucher Henry Chan.
The campaign won silver (Family) and bronze (Man) awards for leisure/travel in the Newspaper category at the International ANDY Awards, 2008.