Evergreen Travel like Posting Yourself

Posted on May 5, 2008 by Duncan

Evergreen Travel in China has been promoting cheap airfares with nude photography showing people dressed only in postage stamps. Fares are so low it’s like posting yourself. The phone number for discount tickets is given as 2317 6660. A family ready to be sent to Sydney, Australia. A blond man headed for Rue de Rivoli, Paris, France. A woman child bound for Waikoloa Beach Resort, Hawaii. A couple headed for Japan.

Family Envelope in Evergreen Travel ad


Airmail man in Evergreen Travel ad

Woman and child as parcel in Evergreen Travel ad

Couple bundled together in Evergreen Travel ad

Credits

The Evergreen Travel campaign was developed at Leo Burnett Hong Kong, by creative directors Connie Lo, Brian Ma, creative director/copywriter Alfred Wong, art directors Brian Ma, Leo Yeung & Martin Tong, copywriter Bertie Scrase, account manager Alvin Yim, with photographers Franklin Lau and Ann Woo and retoucher Henry Chan.

The campaign won silver (Family) and bronze (Man) awards for leisure/travel in the Newspaper category at the International ANDY Awards, 2008.

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Location China (China)

3 Responses to Evergreen Travel like Posting Yourself

  1. Antanida says:
    December 10, 2008 at 11:04 pm

    Thanks! gut text

  2. Appeareve says:
    January 22, 2009 at 10:34 am

    Nothing seems to be easier than seeing someone whom you can help but not helping.
    I suggest we start giving it a try. Give love to the ones that need it.
    God will appreciate it.

  3. Moniboniz says:
    February 20, 2009 at 12:41 pm

    Hi people… :)