The Inspiration Room

Eveready Robot Comes Home

Eveready Gold batteries were promoted in Malaysia with a touching story featuring a loyal robot with enough power to find his young owner.

It’s a scenario right out of Toy Story. A toy red robot is placed on the back of a pickup truck en route to a family’s new home. The robot has four batteries -- enough for the trek to the city…

Click on the image below to play the video in YouTube

Credits

The Eveready Robot campaign was developed at DDB NAGA Malaysia by creatives Grenville Francis and Wong Shu Kor, and agency producer Kay Ahmad.

Filming was directed by Ben West via Sydney Film Company with director of photography Conrad Slack, producer Sue Walker and editor Danny Tait at The Tait Gallery.

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Location (Malaysia).

This entry was posted on Sunday, April 20th, 2008 at 7:00 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Ben West, Conrad Slack, DDB, DDB NAGA Malaysia, robot, Sydney Film Company, Tait Gallery

Posted in Inspiration, TV Ads Cinema and Online Videos

One Response to Eveready Robot Comes Home

1. Rach (Heart of Rachel) says:

   November 23, 2008 at 12:04 pm

   Thanks for sharing this. My 5-yr old son was deeply touched when he saw the commercial on TV earlier and I thought of searching for it online.

   Reply