Eveready Robot Comes Home
Eveready Gold batteries were promoted in Malaysia with a touching story featuring a loyal robot with enough power to find his young owner. It’s a campaign sure to touch the hearts of young children, as well as their parents. It’s a scenario right out of Toy Story. A toy red robot is placed on the back of a pickup truck en route to a family’s new home. The robot has four batteries – enough for the trek to the city…
The Eveready Robot campaign was developed at DDB NAGA Malaysia by creatives Grenville Francis and Wong Shu Kor, and agency producer Kay Ahmad.