Eveready Gold batteries were promoted in Malaysia with a touching story featuring a loyal robot with enough power to find his young owner. It’s a campaign sure to touch the hearts of young children, as well as their parents. It’s a scenario right out of Toy Story. A toy red robot is placed on the back of a pickup truck en route to a family’s new home. The robot has four batteries – enough for the trek to the city…
Click on the image below to play the Robot video in YouTube
The Eveready Robot campaign was developed at DDB NAGA Malaysia by creatives Grenville Francis and Wong Shu Kor, and agency producer Kay Ahmad.