Eurobest 2008 Winners

The winners have been announced for the Eurobest 2008 Awards. The 2008 Eurobest Festival and Awards took place in Stockholm from 1-3 December, in co-operation with The Advertising Association of Sweden, to celebrate and advance creative advertising in Europe. The festival was launched in 1988 but was extended this year as a three day festival, run by the same team behind the Cannes International Advertising Festival and the Dubai Lynx International Advertising Festival.

Eurobest imagery


A record 5896 entries were received this year, out of which 1199 were shortlisted. Judging in Stockholm, Sweden saw the juries award a total of 249 winners; 19 winners in the TV/Cinema category, 25 in Print, 35 in Outdoor, 31 in Direct, 27 in Sales Promotion, 2 in Radio, 33 in Interactive, 36 in Media, 35 in Design and 6 in Integrated.

The most awarded country was Germany with 81, followed by Sweden with 41 and Belgium in third place, with 23 winners.

Winners of the Young Creatives award were Carl-Frederik Jannerfeldt, Farfar, Nina Åkestam, Garbergs, and Emmeli Österdahl, Lowe Brindfors.


Grand Prix Winners

TV/Cinema: VW Polo Dog, DDB, Independent, London
Print: Pon’s Automobielhandel, Volkswagen Golf Product Recall, DDB Amsterdam
Outdoor: Centraal Beheer Achmea, Back of the Bus, produced by DDB Amsterdam.
Media: BBC IPlayer, Targeting the Zone of Disappointment, MPG, London
Sales Promotion: Hornbach, House of Imagination, Heimat, Berlin
Design: ASICS Europe, Origami, Nordpol+, Hamburg

No Grand Prix awards were presented for Direct, Interactive, Radio or Integrated.

Chocolate Man Snack

TV/Cinema

Gold

Unilever Axe Temptation Chocolate Man, Vegaolmosponce, MJZ Buenos Aires
Unilever Impulse Body Fragrance: Airport, Train, Ring, Vegaolmosponce, Rebolucion, Buenos Aires
Orange Goldspots Angelica Huston, Mother London, Hungry Man

Silver

Unilever Axe Antiperspirant, Vegaolmosponce, Shower, Buenos Aires, Czar, Belgium
Devk Insurance, Bicycle, Grabarz & Partner, Bigfish Filmproduktion, Hamburg
Orange, Rewind City, Publicis Conseil, Wanda Productions, Paris
Tele2 Snowracer, Golf, Forsman & Bodenfors, FLX, Gothenburg
Orange Goldspots, Snoop Dogg, Mother London, Hungry Man, London

Bronze

Findus Sachet Gourmet Ready Meals, Revolution, Callegari Berville Grey, Hamster Pub, Paris
Fazer Leipomot, Reilu Bread True Love, Tie, Sek & Grey, Front Desk, Helsinki
Carlsberg, Pon, Carlsberg & Co, Bacon, Copenhagen
UH Super Glue, Bridge, Car, Serviceplan, Wonderboys Film, Germany
Volkswagen, VW Polo Concept TDI, The Expert, Agence .C., Saint Ouen
Norsk Tipping, Kebab, Try Advertising, Motion Blur, Oslo
ENECO, Sun, DDB Amsterdam, BIJ Brand
Amnesty International, Not Here But Now Channel Hop, Walker, Zurich, Gorgeous Enterprises, London

Black Arm in MIR Keep Black Strong print advertisement

Print

Gold

Henkel, MIR Black, Arm, Spider, TBWA\Paris
Apomea.de, Vichy Sun Lotion, Beach, Jung von Matt, Berlin
Radio Nova, Electro, James Brown, Cuba, Rap, Jazz, Blues, Y&R France, Boulogne Billancourt

Silver

Robert Bosch Cordless Screwdriver, Fly, Jung Von Matt, Hamburg
Braun Nose Trimmer, Thomas, Norbert, Michael, BBDO Germany, Dusseldorf
KKK, Poker Live, DDB Paris
Amnesty International Portugal, African, Muslim, McCann Erickson, Lisbon

Bronze

Heinz Hot Ketchup, Instant Hot Fish, Fries, Steak, Leo Burnett, Brussels
Procter & Gamble, Ariel, Grass
Henkel, MIR Wool, Purple, Yellow, Pink Pullover, TBWA\Paris
Procter & Gamble, Head & Shoulders, 1961 Man, 1961 Woman, 1961 Boy, Saatchi & Saatchi Bucharest
Novartis Consumer Health, Voltaren, Baby, Saatchi & Saatchi Simko, Geneva
Bayer, Alka Seltzer, Bear, CLM BBDO, Boulougne Billancourt
Volkswagen Park Distance Control, Touran, Golf Variant, DDB Germany, Berlin
Volkswagen RNS 510 Navigation System, Freddie, Michael, Travolta, DDB Germany, Berlin
BYGGMAX Plane, Tanks, Ship, Kitchen Leo Burnett, Oslo
IKEA Kitchen, Kidsroom, Living Room, DDB Germany, Berlin
Mattel Scrabble, Beast, Buddha, Nurse, Vampire, Hula, Condom, Ogilvy & Mather, Paris
Inlingua Freiburg, England, France, Italy, Kolle Rebbe Werbeagentur, Hamburg
AIDES, Boy, Girl, TBWA\Paris
Amnesty International, USA, Iran, Pakistan, Angola, Air, Brussels
Amnesty International, Bush, Ahmadinejad, Putin, Ju Jin Tao, Kim Jong Il, Contrapunto, Madrid
Re-Born to be Alive, Save 8 Lives, Duval Guillaume, Brussels

KKK Poker Billboard

Outdoor

Gold

KKK, Poker Live, DDB Paris
Amnesty International, Bush, Amadineyad, Putin, Ju Jin Tao, Kim Jong Il, Contrapunto, Madrid
United Nations, Doll, Dress, Car, Jeans, Vest, Shoes, Sweater, Kindergarten, Sheet, Apartment, Ogilvy, Stockholm

Silver

UHU Sverige, Gold Fish Bowl, McCann, Stockholm
Henkel, MIR Black, Arm, Spider, TBWA\Paris
Robert Bosch Cordless Screwdriver, Fly, Jung Von Matt, Hamburg
Braun Nose Trimmer, Thomas, Norbert, Michael, BBDO Germany, Dusseldorf
Mercedes Benz BAS Plus Brake Assist, Child, BBDO Germany, Dusseldorf
Burger King, Hungry, Start, Munich
Sony Playstation, Handcuffed, TBWA\Espana, Madrid
Amnesty International Portugal, African, Muslim, McCann Erickson, Lisbon
Adidas Impossible Goalkeeper, TBWA\Germany, Berlin
IKEA Germany, Bigger Storage Ideas, Special Build, Ogilvy Frankfurt

Bronze

“>Heinz Hot Ketchup, Instant Hot Fish, Fries, Steak, Leo Burnett, Brussels
Goldstar – Flowchart, McCann Erickson, Tel Aviv
Procter & Gamble, Bonux Laundry Detergent, Chocolate, Ketchup, Leo Burnett, Brussels
Henkel, MIR Wool, Purple, Yellow, Pink, Green Pullover, TBWA\Paris
IKEA, Kitchen, DDB Germany, Berlin
Procter & Gamble, Head & Shoulders, 1961 Man, 1961 Woman, 1961 Boy, Saatchi & Saatchi Bucharest
Daimlerchrysler, Smart, SLim Poster, Jung von Matt, Zurich
Volkswagen RNS 510 Navigation System, Freddie, Michael, Travolta, DDB Germany, Berlin
Volkswagen Park Distance Control, Touran, Golf Variant, DDB Germany, Berlin
Daimler, Sandposter, Stoneposter, Jung Von Matt, Hamburg
McDonald’s Sweden, Serviette Dispenser, DDB Stockholm
IKEA Kids Room, DDB Germany, Berlin
Mattel Scrabble, Beast, Buddha, Nurse, Vampire, Hula, Condom, Ogilvy & Mather, Paris
KKK, Poker Live, DDB Paris
Inlingua Freiburg, England, France, Italy, Kolle Rebbe Werbeagentur, Hamburg
WWF, Tarzan, Uncle Grey, Aarhus
Fakta, Puzzle, Alphabetical Order, Long Text, Uncle Grey, Aarhus
UNICEF Against Landmines, Landmine Stickers, Leo Burnett, Frankfurt
Quit Smoking, Quit, Lungs, Saatchi & Saatchi, London
Jobsintown.de, Ice-cream machine, Jukebox, Kiddy Ride, Scholz & Friends, Berlin
Unilever, Axe Deodorant, 1 Man vs 6000 women, Uncle Grey, Aarhus

Truth About Smart

Interactive

Gold

Mercedes Benz, Truth About Smart, Agency Republic, London
Nokia E Series, The Unloader, Farfar, Stockholm
Nokia N-Gage, Get Out And Play, Farfar, Stockholm
Arbeitskreis Vorratsdaten-speicherung, Fingerprints-Opentrace, Nordpol+, Hamburg
Swedish Armed Forces, Do You Have What It Takes?, DDB Stockholm
Jobsintown.de, Screensaver, Scholz & Friends, Berlin

Silver

Absolut Machines, Great Works, Stockholm
Nike Bootcamp, AKQA, London
RABO Mobiel, Master Schoneleij, Rapp Collins, Amstelveen
Swedish Armed Forces, Do You Have What It Takes?, DDB Stockholm
Sixt, Ebay Ads, Jung Von Matt, Stuttgart
NSB National Railway, Artificial Trip Generator
DHL Send-To-A-Friend, Ogilvy Frankfurt
Amnesty International, Putin, Contrapunto, Madrid
O2 Favourite Place for UK’s Favourite University, Agency Republic
X-Travel, Boeing 737 Lands on Mediterranean Sea, Youngworks, Amsterdam

Bronze

Renault, Teletheatre, Nordpol+, Hamburg
Volvo, Rush Interactive Adventure, Euro RSCG 4D, Amsterdam
Bjorn Borg, Love For All, Farfar, Stockholm
IKEA Come Into The Closet, Forsman & Bodenfors, Gothenburg
Tele2, Cheap Calls are Hard to Resist, SMFB, Oslo
Swedish Radio, The Radio Matchmaker, Forsman & Bodenfors, Gothenburg
Scholz & Volkmer, The Great Scholz & Volkszaehlung
Norwegian Red Cross, Hearing Test, Try Advertising, Oslo
Friskytten, Folkoperan, Lowe Brindfors, Stockholm
Erik Krikortz, Emotional Cities, Farfar, Stockholm
Nokia N82 Mobile, The World is my Canvas, Farfar, Stockholm
Robert Bosch, Get It Straight, Jung von Matt, Stuttgart
DDB Worldwide Save Paper, Save Trees, DDB Germany, Berlin
Telia Sonera, Our Song, Daddy, Gothenburg
Chevrolet, Robot, Amsterdam Worldwide
Volkswagen Testing Lab, DDB London