Euro 08 Campaign against Trafficking in Women was launched in Switzerland on March 8, 2008, International Womens Day. A disturbing television commercial was used to highlight the fact that 500,000 girls are sold in the sex industry every year. Slavery needs to be abolished.
The clip follows a woman as she is herded with others through cattle sales yards, sold and placed in a window for hire.
Click on the image below to play the video in YouTube (HD)
The Euro Anti-Slavery campaign was developed at Walker, Zurich, by executive creative director Marcello Serpa, creatives Serge Pennings and Stephen Clark.
The Euro 08 Campaign Against Trafficking in Women initiative was launched by more than 25 women’s and men’s organisations, human rights organisations, gender equality offices, counselling centres, faith organisations and trade unions. The campaign aims not only to raise awareness on the trafficking of women in Switzerland but also to mobilise its population on this very serious form of human rights violation.