E*Trade Banking Baby

E*TRADE launched two TV ads in the 2008 Super Bowl featuring Banking Baby, a little guy with a big guy’s voice. The little kid farts, splurks and looks around while promoting online banking. Each of the ad finishes with “Some people are just born to bank. Ready to take your first step at E*TRADE Bank? Visit us at etrade.com“. (See also our post on the 2009 E*Trade Babies).

Baby Banking for E*Trade

In Etrade Baby Banking Banking Baby uses his extra coin to rent Bilbo the Clown. “I really underestimated the creepiness”. Click on the image below to play the video.

In ETrade Baby Trading we get to see how easy it is to buy stock, and puke. Click on the image below to play the video.


Banking Baby was developed at Grey New York, by chief creative officer Tor Myhren, creative director Jonathan Cranin, copywriters Ari Halper and Randy Krallman, art director Steve Krauss, executive producer Bennett McCarroll, and agency producer Alison Horn.

Filming was shot by director Randy Krallman via Smuggler, who also provided the voice over.

Editorial work was done by Lawrence Young at Cosmo Street. Post production was done at Framestore, New York, by VFX producer Laney Gradus and Flame artists Raul Ortego, Mindy Dubin, Tom Leckie. Audio post production was done at Sound Lounge by Glen Landrum.