E*Trade Banking Baby

E*TRADE launched two TV ads in the 2008 Super Bowl featuring Banking Baby, a little guy with a big guy’s voice. The little kid farts, splurks and looks around while promoting online banking. Each of the ad finishes with “Some people are just born to bank. Ready to take your first step at E*TRADE Bank? Visit us at etrade.com“. (See also our post on the 2009 E*Trade Babies).

Baby Banking for E*Trade

In Etrade Baby Banking Banking Baby uses his extra coin to rent Bilbo the Clown. “I really underestimated the creepiness”. Click on the image below to play the video in YouTube

In ETrade Baby Trading we get to see how easy it is to buy stock, and puke. Click on the image below to play the video in YouTube


Banking Baby was developed at Grey New York, by chief creative officer Tor Myhren, creative director Jonathan Cranin, copywriters Ari Halper and Randy Krallman, art director Steve Krauss, executive producer Bennett McCarroll, and agency producer Alison Horn.

Filming was shot by director Randy Krallman via Smuggler, who also provided the voice over.

Editorial work was done by Lawrence Young at Cosmo Street. Post production was done at Framestore, New York, by VFX producer Laney Gradus and Flame artists Raul Ortego, Mindy Dubin, Tom Leckie. Audio post production was done at Sound Lounge by Glen Landrum.

  • viewer

    was the voice of the commercial (etrade baby) that of Brad Whitford (of West Wing and Studio 60 on the Sunset Strip)?

    • jake

      Nooooooooooooooooooooope. Sorry, but that was a dumb question. Bradley Whitford doesn’t sound remotely like that. To make sure I wasn’t going crazy I played several BW scenes from West Wing on my DVD player at the same time as clips of the ETrade baby. I was right. I’m not crazy. Again – sorry for the harshness, but, dumb question.

    • jake

      Wow. I failed to read all of the other guesses before I commented on your guess. It was probably just so obvious to me that it wasn’t Brad Whitford because I watch way too much West Wing.

      All of that being said, there are about 90 dumber guesses on here. Wow, people are dumb.

  • David

    Who provided the voiceover for the baby?

  • Simone

    I’m always thinking the voice could be Demetri Martin. And also the text, because “I underestimated the creepiness” – that’s so Demetri

  • Maud

    I think it’s Chris Messina. I saw Vicky Christina Barcelona today and every time he spoke (his charater is Doug) I exepcted someone to say and “there’s Bobo the clown!”

  • leilamh

    Maud, I had the exact same experience. I turned to my husband during the movie (VCB) and said, “It’s the etrade baby!” I’m dying to find out for sure….

  • Traci

    i thought it sounded like Ashton Kutcher

    • babonger

      i did too i think there may be several different voices…

  • D.J.

    I bet someone it was Ashton Kutcher. I think it is…I hope it is.

  • JM Harlan

    I think the voice is done by Steve Dildarian — the creator and lead voice of the HBO cartoon series “The Life & Times of Tim”

  • Jason

    The voice is done by a director named Randy Krallman. You can search for him and find out more. Great commercials!!!

  • nick

    Its mark walberg.

  • Mike S

    If you’ve listened to him enough, you would also believe that it is the comic Mike Birbiglia doing the baby voice over. He has done other commercials and he was also born in 1978 making him 30 years old like the story mentioned on the AdTrack article in the USA Today. My 2 cents.

    Link to artcle: http://www.usatoday.com/money/advertising/adtrack/2008-02-10-ad-track_N.htm

  • Cory

    The voice is Martin Starr from Freaks and Geeks fame (Bill)…he’s also been in many other Judd Apatow projects.

  • JC

    I think the voice is commedian Todd Barry

  • Joe

    according to the credits above it is Randy Krallman.
    “Filming was shot by director Randy Krallman via Smuggler, who also provided the voice over.”

  • LD

    Whoever it was, why was it changed recently? It was the same voice as on the Mr Clean commercials, and thats changed too. Why?

  • Lindsay

    The new etrade baby’s voice sounds just like singer Jonathan Coulton but I can’t find anything to back that up… and I read on my favorite comedian Pete Holmes’s website that he does the voice… but I don’t know when that has been updated.

  • Richard

    i think the voice is wallace shaw the dwarf guy his character name was the great vinsini i probably spelled it wrong. (from the movie the princess bride starring robin wright penn and cary elwes)

  • jake

    Just in case anyone was actually curious….

    “Just as important as the face of 2010’s E-Trade baby was the voice actor. Grey auditioned dozens of high-profile comedians (“a bunch of guys from 30 Rock and SNL alums,” Behnen says) but settled on Pete Holmes, a relatively unknown aside from the New York stand-up circuit (left), to be the voice of the 2010 E-Trade baby. “Everything that comes out of his mouth,” Myhren says, “is just completely weird and random.”

    Read more: http://www.esquire.com/the-side/feature/new-etrade-commercials-2010#ixzz1BuTRFg7R

  • s d

    definitely DEFINITELY not Pete holmes, I knew him in person from the Chicago comedy circuit. I think what the above article meant was that directing was done ‘VIA’ smuggler as well as the VO.

  • Keith

    The baby’s voice sounds like Ted (Josh Radnor) from how I met your mother.

  • Zoooma

    keith’s right. i think that every time i hear it.

  • Laura

    It is Pete Holmes. It is among his credits.