ESPN Champions Not Good Enough for Beijing Olympics
ESPN Sport in Brazil presents the oddball champions who, despite their extraordinary strength and talent, are considered by most people to be not good enough for Beijing.
We’re introduced to Dimitri Ivanov, head weight lifting champion, Yasakatsu Yamamoto, fish slicing champion, and Emy Mccalister, hanging spoon champion. “Olympic Games, for the Few Good Ones”.
The ESPN Sports Olympics campaign was developed at Neogama/BBH, São Paulo by executive creative director Alexandre Gama, creative directors Wilson Mateos and Márcio Ribas, copywriter Isabella Paulelli art director Vico Benevides and photographer Jair Lanes.