Epuron harnesses Power of Wind

Power company Epuron GmbH worked with the German Ministry for the Environment has a TV advertisement demonstrating the power of the wind, featuring a charming but impetuous French giant whose annoying habits are finally harnessed. The wind character causes trouble wherever he goes, upsetting women with dresses, throwing sand at the beach, lending a hand to bad hair days, knocking over flowerpots, and ruining outdoor picnics. Finally a meeting with Epuron helps him discover his potential for good.

Epuron Wind character


The Power of Wind ad was developed at Nordpol+ Hamburg, Hamburg, by creative director Lars Ruehmann, copywriter Matthew Branning, art directors Bjoern Ruehmann and Joakim Reveman.

Filming was shot by The Vikings, via Paranoid Projects Paris and Paranoid US, Paris, with executive producers Phillip Detchmendy and Claude Letessier, producers Melanie Robert-Kaminka and Virginie Dinh.

The Vikings are creatives Matthew Branning, Bjoern Ruehmann, and Joakim Reveman, illustrator Kerstin Lindermeier, photographer Sven Glage, and new media specialist Georg Mueller-Loeffelholz. They are also represented by Big Fish, Berlin, and Rokkit, London.

Post Production was done at Mikros Image. Editor was Basil. Music was provided by Pigalle Productions.

Power of Wind won a gold at Cannes in 2007, three gold at the 2007 London International Advertising Awards, a gold at Epica 2007, Grand Prix and Gold at Eurobest, two golds at the International ANDY Awards, gold and silver at the 2008 Clio Awards, and gold at the 2008 Golden Award of Montreux.