Energizer Never Let Their Toys Die
Energizer Lithium Batteries were promoted to parents of young children in South Africa in a Christmas-related print advertising campaign period. Parents are presented with the worrying scenarios that could develop should the Christmas toys stop working. “Never let their toys die. The world’s longest lasting battery. Energizer.”
The campaign earned DDB Johannesburg the Grand Prix for Press at Cannes International Advertising Festival in June 2008.