Energizer Never Let Their Toys Die
Energizer Lithium Batteries were promoted to parents of young children in South Africa in a Christmas-related print advertising campaign period. Parents are presented with the worrying scenarios that could develop should the Christmas toys stop working.
“Never let their toys die. The world’s longest lasting battery. Energizer.”
Credits
The Energizer campaign was developed at DDB South Africa by creative director Gareth Lessing, art director Julie Maunder, copywriter Kenneth van Reenen and photographer Clive Stewart.
The campaign earned DDB Johannesburg the Grand Prix for Press at Cannes International Advertising Festival in June 2008.
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Location 
(South Africa).
Posted in Inspiration, Print Press Posters Billboards
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(4.92 out of 5)
Now it’s quite obvious that these photographs would not be very welcome in an American campaign. Americans are so uptight they would freak out about the pictures and go on and on about how “inappropriate” they are. The reality of it is that those are things kids do when we adults are not looking. If only those adults who think the pictures are so inappropriate would think back to when they were small and the sill things they did.